Dongwon Group to Participate in ANUGA, the World's Largest Food Trade Fair, with BTS' JIN at the Forefront

On the 3rd, Dongwon Group announced that it will participate in ANUGA 2025, an international food trade fair to be held in Cologne, Germany.
ANUGA is the world's largest food trade fair, held every two years.
This year, approximately 8,000 companies from 118 countries around the world will be exhibiting from the 4th (local time) to the 8th.
Dongwon Group has created a sculpture using the image of JIN from BTS, who is the brand model for Dongwon Tuna.
The exhibition booth will be located at the entrance of the booth and will attract the attention of visitors from around the world. The exhibition booth was designed based on the concept of the brand slogan "Meeting Needs," which was announced in May of this year.
The store plans to focus on its representative brands, Dongwon, Yangban, and VIVID Kitchen.
Dongwon F&B's master brand "Dongwon" focuses on "health." Dongwon Tuna
The company plans to promote the healthiness of K-food by showcasing products such as Dongwon Organic Matcha. The Korean food home retort meal (HMR) specialty brand "Yangban" offers a wide range of products, including tteokbokki, seaweed, kimchi, and instant rice.
In addition, various exported seaweed products will be on display, including "Yangban Kimbu-gak," a modern reinterpretation of the traditional Korean food, dried seaweed, and seaweed for sushi.
Dongwon Home Food's "VIVID Kitchen" will be offering a wide range of products, including kimchi salsa, kimchi chipo mayonnaise, gochujang, and bulgogi, which are made with fermented kimchi.
A variety of Korean food sauces will be on display. Yoo Seol-ah, head of overseas marketing at Dongwon F&B, said, "We are introducing healthy and Korean-style Dongwon products to global food industry people who are highly interested in K-food.
"Through active research and development and expanding overseas exports, we will leap forward to become a global food company that leads the K-food boom."