&TEAM starts promotion for debut in Korea

HYBE's global group &TEAM has previewed a wealth of content ahead of their debut in South Korea, the heartland of K-POP.

On the 7th, '&TEAM' posted the promotional schedule for their Korean first mini-album 'Back to Life' on their official SNS.

According to this, &TEAM will kick off with the mood teaser "BREATH" version on the 10th, followed by the release of concept photos and concept clips from the 13th to the 17th. Subsequently, they will release a track sampler on the 20th, the tracklist on the 21st, and a highlight medley on the 22nd. Then, at midnight on the 27th, they plan to pre-release the title track's music video teaser, followed by the title track audio and music video at 6 PM the same day. Finally, &TEAM’s Korean first mini-album ‘Back to Life’ will be released worldwide at 6 PM on the 28th.

Drawing inspiration from the album title ‘Back to Life’, meaning "to revive", the scheduler graphic design, which visualises vital signs, is attracting attention. Each schedule is displayed alongside a waveform graph reminiscent of a heartbeat, signalling the opening of a new chapter for &TEAM as if life itself is awakening.

Anticipation also builds for the unfolding of &TEAM's narrative, awakened through the sequence of "BREATH", "GAZE", and "ROAR". Beside the box plot bearing the group's identity "Wolf DNA" and the phrase "Back to Life", the rising moon adds the signpost "Awakening", hinting at the further evolution of &TEAM's journey.

&TEAM debuted in 2022 through HYBE's global boy group project, "&AUDITION - The Howling -". Their third single, "Go in Blind", released in April, surpassed cumulative shipments of one million copies, earning them their first million certification from the Recording Industry Association of Japan (RIAJ) as of July.

Japanese media are also focusing on &TEAM. A six-part documentary programme (&TEAM 100 Days: Howling out to the World), chronicling their approximately 100-day journey ahead of their Korean debut, recently premiered on Nippon TV. In episode one of this programme, also released on &TEAM's official YouTube channel, the members conveyed: "We won't forget our gratitude towards LUNÉ (the fan club name), who have walked this path with us. We are determined to succeed in our Korean debut with the resolve to start afresh."