JENNIE (BLACKPINK)'s power, speeding through Seoul sightseeing... ”Seoul City” as background music
Global artist BLACKPINK's JENNIE participated in the Seoul tourism campaign "Absolutely in
The video for "Seoul" has been viewed over 600 million times worldwide in just two months since its release.
According to the Seoul Tourism Foundation, there have been nearly 1,200 media reports both in Korea and abroad.
On YouTube, nearly 80 pieces of secondary content have been spontaneously produced through fandom channels and redistributed to over 1 million people.
She is practically a global star. This is a new record set in the history of Seoul Tourism Global Campaign in eight years, and demonstrates the perfect synergy between JENNIE and Seoul.
This campaign, which includes the message "Anything is possible in Seoul," is a story with fantasy elements and a sensual visual aesthetic that makes it seem as if it were one piece.
It was made like a movie based on a book. In the first main episode, "DALTOKKI," JENNIE, a rabbit living on the moon, gazes upon Seoul and eventually embarks on a journey to Seoul.
The main episode 2, "Seoul City," is about "Seoul City," a city recorded in Jennie's full album, "Ruby."
The spotlight is on JENNIE touring around Seoul with the soundtrack of "City" playing in the background.
The hot spots in Seoul featured in the video include Hangang Bus, DDP (Dongdaemun Design Plaza), and Seoul's
Moon (Seoul Balloon Experience), ▷ Gyeongbokgung Palace, ▷ Deoksugung Palace, ▷ COEX, ▷ Seongsu-dong, ▷ Bukchon, ▷ Euljiro, ▷ Nodeul
In addition, there will be a teaser, a heart-shaped video, two short videos, and an interview video with Jennie's honest thoughts, which will raise curiosity about the campaign.
The statue was also unveiled to the public, drawing a warm response from people both in Korea and abroad.