The group that the company has designated as Pepero's "global ambassador" is the K-pop boy band "Stray Kids."
We have started offering limited edition products with the theme "Kids" on the packaging.
There are two types: "Pepero Almond" and "Pepero Crunchy." Two different package designs are available for each product. For children, there are "Pepero Chocolate" and "Pepero White Cookie."
In addition, the "Assorted Package" which contains all six types of Pepero will feature virtual icons.
They have collaborated with the idol group "Isekai Idol." They will also be selling "gift packs" with messages such as "Thank you" written on the tabs of the packaging.
Pepero Day's limited edition packaging is available at convenience stores, large supermarkets, and other brick-and-mortar stores.
The company has been running a global campaign to coincide with Pepero Day since 2020. It aims to export approximately 70 billion won (approximately 1.5 billion U.S. dollars) in 2024.
This amounts to 7.475 billion yen.
2025/10/14 10:14 KST
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