Mnet Plus surpasses Weverse to become a new powerhouse in the ”K-POP platform”

CJ ENM's global K-content platform Mnet Plus is growing rapidly and changing the battle for territory in the K-pop fan platform market.
On the 22nd, CJ ENM announced that Mnet has surpassed Weverse, which had previously held the number one position on the online platform.
Wevers Plus' monthly active users (as of September, MAU) exceeded 20 million.
This is an incredible number, even considering that the MAUs of e and Bubble are in the 10 million and 3-5 million ranges, respectively.
The strategy of focusing on content rather than artists has been praised as a success.
The key to its success is that it has created a platform where fans can enjoy watching and participating in a variety of K-POP content, rather than just following the activities of a specific artist.
Furthermore, broadcasting, community, voting, and commerce are naturally linked, creating a virtuous cycle where fans stay on the platform for long periods of time and engage in spontaneous activities.
Unlike other fan platforms, Mnet Plus has the advantage of being sustainable. Most fan platforms are closed when artists are on military service or taking a break.
However, Mnet Plus has a program and content-centered operating structure, so fans can continue to use the platform regardless of whether the artists are active or not.
In particular, when the Mnet audition program "BOYS II PLANET" was broadcast, the number of daily active users (DAU) reached a peak of 7.62 million (as of September 25th).
The live broadcast of the finale saw 3 million real-time streaming views and 3.5 million votes from 223 countries, making it a global entertainment event where fans from all over the world can participate simultaneously.
An entertainment industry insider said, "Mnet Plus has completed a virtuous cycle of 'content - participation - community - commerce.'
It has presented a new direction for the K-pop fan platform."