Seven-Eleven opens new model store in Myeongdong, Korea, with ramen cooking zone

Korea Seven, which operates the convenience store chain "7-Eleven," is developing a new model called "New Wave," which is an extension of the next-generation store brand "New Wave," which was launched in October 2024.
The company announced that it has opened a new store, "New Wave Myeongdong Store," in Myeongdong, Seoul. The store is approximately 363.6 square meters in size and is located in the same area as the existing "Food Station" and "
Participatory content has been added to the "Fashion & Beauty," "Wine & Liquor Zone," and "K-Ramen Zone." In response to the popularity of instant ramen, the food giant Nongshim has launched a
In collaboration with Nongshim's "Nongshim Ramen Shop," a corner where you can cook and eat instant ramen is opened, decorated with sculptures of various Nongshim ramen dishes and Neoguri characters.
There will also be a "Gacha Zone," where you can display the figurines and items you get from gacha to your liking in a DIY space.
In the "K Souvenir Zone," you can find health foods such as ginseng products, snacks popular with foreigners, instant coffee, and Instagram products.
The company plans to open another New Wave model store in Myeongdong and another in Daejeon.