Beware of the ”resurgent popularity” of the idol worldview... Keep an eye on new groups like ”AM8IC” and ”NEWBEAT”

The "idol worldview" that had been quiet for a while is now back in vogue. New groups are starting their activities one after another, each with a unique worldview and a solid concept.
The worldview of idols has been growing since 2011, when K-POP began to grow in earnest in the global market.
They emerged between the late 2000s and early 2020s and became a huge hit among the so-called "fourth generation idols." They stream various content including music, performances, and music videos.
-It has been considered a strategy to help differentiate and strengthen the unity of fans by incorporating a retail-based worldview. "aespa," which debuted in 2020, is a
It was effective, but the trend died down for a while. K-POP fans felt fatigued by the proliferation of worldviews.
In some cases, the complex worldview created a barrier to the influx of fans, limiting the color of the team's music and the direction of their activities, resulting in the opposite effect.
"NewJeans," which debuted in August 2022, created a successful example with easy-listening music without a worldview, completely changing the landscape.
The K-Pop idol world has shifted to the "5th generation," and a "de-worldly" movement is underway. They are focusing on easy-listening pop with hooks and creating a dance challenge boom.
Among these, a new trend is to define their own music genres instead of a worldview, such as "Emotional Pop (RIIZE)" and "Boyhood Pop (TWS)."
[Worldviews have become a niche market again... Will there be any success stories?] Interestingly, just like fashion trends, idols with unique worldviews have become popular again recently.
The boy group "AM8IC," which started activities on the 10th, has a new album titled "LUKOIE," which has the same name as the album.
The worldview of "AM8IC" is that five boys who are united in a false dream world created by the spider-shaped "God of Dreams" Lucoye, begin their journey towards the real world.
"AM8IC" is based on the story of the worldview of the album, and the songs on the album are structured so that they continue like a single story. "AM8IC" is based on the story of the worldview of the album, and the songs on the album are structured so that they continue like a single story.
Yoon Bum-ho, CEO of TOV Entertainment, which produced "AM8IC," said in a phone call with media outlet edaily on the 11th.
"It's been difficult to find a new group that has a unique worldview for a while, so we decided that there are K-pop fans who are thirsty for a new worldview," Yoon said.
Pyo continued, "We will be showcasing various experiential content based on the worldview, and our goal is to create a fun point that makes people want to explore the worldview, rather than a barrier to entry.
"We are also preparing to launch a novel based on the worldview," he said. "NEWBEAT," a boy group that debuted before AM8IC, is a group where each member is the eyes and ears of the world.
The album reflects the concept of the worldview that certain bodily organs, such as the lungs, heart, muscles, blood vessels, and brain, have characteristics that cause overexpression.
They took concept photos with horns as props for each of their body parts, and even made it onto the music show stage, becoming a hot topic.
In an interview with the media outlet edaily ahead of their comeback, the "NEWBEAT" members said, "The horns are
It is a symbol that represents the message that "being different from others does not mean being wrong," and "Since their debut, many people remember 'NEWBEAT' as the idols with horns."
" They all agreed. In addition to this, there is the new virtual girl group "Saranghwa," which is creating a digital fantasy world based on Korean folk tales, and the team's world
Newcomer group KiiiKiii, which has released a web novel called Dear.X that connects the two worldviews, is joining the recent resurgence in popularity.
[Transforming from a game-winning move into a fun element]
Even though the epidemic has calmed down, there are groups that have continued to maintain their worldview and are seeing the light.
NMIXX, who debuted in 2022, reached number one on the music charts for the first time since their debut with their new song "Blue Valentine," and released "
The "mixtopia" worldview is also attracting attention. "xikers," who debuted in 2023, recently released a new album and is continuing the "HOUSE OF
They have been reflecting the story of "boys who travel through time and space in search of coordinates" in their music and performances.
In a comeback round interview, Xikers' leader Minjae said, "The worldview is a way to make Xikers' content even more enjoyable," and "The team's identity is
"It's significant in that it marks the end of a new chapter in the worldview that is imbued with the artist's unique personality," said Park Byung-chan, CEO of the music promotion agency Major Seven Company.
"However, the strategy of strengthening the fan base with a storytelling-based worldview remains effective," he said, "but rather than using the worldview as a game changer that determines the success or failure of the team, as has been the case in the past,
"If we continue with it as a lighter, more enjoyable experience, it will lessen the burden on the team's fate."