tvN's "Taepoong Business" continues to create a sensation. Episode 10 recorded an average viewership rating of 9.6% in the capital area and a peak of 10.9%, breaking its own record.
It also ranked first in the same time slot as the drama (Nielsen Korea/paid platform standard). In addition, it also ranked first in the first week of November on TV-O according to Good Data Corporation's "FUNdex."
It also took first place in the Hot Topic category for the TV Series category, maintaining its position for three consecutive weeks. It also took first place in the TV Series Brand Reputation for November 2025 announced by the Korea Corporate Reputation Research Institute, ranking first in viewership, Hot Topic, and
It achieved the remarkable feat of taking the top spot in all categories of reputation. Its momentum has also spread overseas, and it has been ranked in the Netflix Global TOP 10 (non-English TV category) for four consecutive weeks.
At the center of this overwhelming rise is the “crisis breakthrough duo” of Kang Tae-poong (Lee Junho) and Oh Mi-sung (Kim MinA).
The combination of Tae-poong's sharp insight and Mi-seon's logical execution ability has led to one miracle after another amid the turbulent times of the IMF economic crisis.
No warehouse, no funds... Kim MinA's "return proposal" turns the tables!
However, the problem still remained. With no warehouse or funds, they had no place to store the purchased rolls of fabric.
With the help of Pyo Sang Sang, they finally secured a warehouse and were searching for a buyer when Mi Sun checked the contract again with an English dictionary in hand.
I found a clause that said, "Returns are possible in the event of a natural disaster," so I suggested returning the item.
With the rising exchange rate also helping, the two decided they could still make a profit even if they paid a 30% commission.
Taepoong continued to send faxes to the Italian headquarters multiple times, and finally the headquarters "deemed South Korea's IMF crisis an act of force majeure" and agreed to the return of the goods.
In this way, the two succeeded in turning a crisis into an opportunity for the first time. Lee Junho's video marketing and Kim MinA's English pitching made it possible for the duo to achieve their first export!
Taepoong takes on the repayment of Park Yooncheol (Jin Seong Kyu (INFINITE)), who borrowed money from the loan shark Ryu Hee-gyu (Lee Jae-gyun), and
He enthusiastically signed a promissory note that read, "I'll pay you back if I sell 7,000 pairs for 100 million won."
Tae-pyung had absolute confidence in his scientific safety shoes, "Shubak," which could not be penetrated by steel rods and could withstand fire.
However, in order to succeed in exports, which are more difficult than domestic demand, he chose video as his breakthrough. Convinced that "the era of buying after watching video" is coming, Taepoong decided to become a videographer himself.
They filmed her walking on the grass and created a promotional video. Meanwhile, Mi-sun showed off her language skills, which she has honed through listening and using an English dictionary on a daily basis.
He gave a presentation in fluent English to overseas buyers who had become interested after watching the video, highlighting the superiority of Shubak.
Daepoong's video marketing and Miseon's English pitch were perfectly combined to create "Daepoong Trading Co., Ltd."
" concluded its first export contract. There was also trouble when Pyo Sang Sang blacklisted "Taepung Trading" and prevented the shipment from being shipped, but
Tae-poong and Mi-seon set their sights on the ocean-going fishing boat "Imagine" and successfully set sail.
Thanks to his friendship with his friends, he earned 100 million won and proudly repaid his debt to Ryu Hee-kyu.
Kim MinA's photo record and Lee Junho's makeshift projector rescue Lee Chang-hoon!
During a business trip to Thailand, Go Majin (Lee Chang-hoon) gave $50 to a customs official saying, "Let's have lunch."
Before he knew it, the case had developed into a "$10,000 bribery case" and he was in serious danger of being detained. The customs officer testified that he had received $10,000 after work, and Mazin was taken to the detention center.
The trial was scheduled for 11 a.m. the next day, and the helmet was to be disposed of at 4 p.m. Only 48 hours remained.
At that moment, Mi-sun remembers the photographic film she took that day.
With the words of Sung Dong Il in mind, "Records are more accurate than memories,"
The entire incident was captured on camera, right up to the moment Mazin handed over the $50.
The two spend the whole night searching for a photo studio that can develop the photos, and finally convince the owner to print them. However, on the way to the courthouse, Mi-sun bumps into a passerby and loses all of the photos.
The film ends up falling into the river. All that's left is the negative film. But Tae-poong's cleverness shines through here, too. He asks the judge to turn off all the lights and project the negative onto the wall with a flashlight.
The image showed the date, the port, and a bright sun—conclusive evidence that the $50 was handed over in the middle of the day, not in the evening.
At that moment, time itself became evidence, and Majin's innocence was revealed. In this way, the two "crisis breakthrough duo" used each other's strengths.
They have demonstrated synergy and led Daepoong Trading Co., Ltd. to growth even amidst the turbulent times of the IMF. Daepoong's sharp insight and proactive judgment, combined with Miseon's meticulous record-keeping and logical thinking, have made it possible for them to overcome any difficulties.
They will turn it into an opportunity. With only 6 episodes remaining, no matter what trials stand before them, here is the reason why they will remain unwavering.
"Taepoong Trading Company" airs every Saturday and Sunday at 9:10 PM on tvN.
2025/11/12 15:38 KST
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