Daejeon traditional market promotes digital transformation, attracts consumers through social media, etc. (South Korea)

Tomakun Market in Daejeon, South Korea, is the city's largest market, having opened in 1972. Recently, in order to take the next step, the market has been undergoing digital transformation (DX).
The market's cooperative requires merchants to join the online mall as a condition for joining the cooperative. In the online mall, the cooperative oversees the entire process, from product inspection to sales management.
The company is supporting the process and improving the quality of its products. At the same time, it is strengthening its public relations efforts. Former students from Hannam University are creating content to promote the online mall and streaming it on Stream. They have also opened a KakaoTalk channel.
The online mall has established a social networking site with over 1,700 friends, and is an important tool for connecting consumers with new product information and event announcements.
In addition, for merchants who are interested in selling online, we provide one-on-one online training.
Merchants who join the association are required to pay a commission of 5% of the sales amount on the online mall to the association. In return, merchants who join the association are required to submit the necessary government documents to enter the store.
In the future, the company plans to raise fees and hire delivery specialists to build a revenue model through its delivery business.