South Korea's rental mattress market expands as awareness of hygiene and sleep improves

According to Coway, which sells and leases home appliances, sales of mattresses and bed frames increased by approximately 90% from January to September compared to the same period last year.
During the same period, sales of mattresses and bed frames by home appliance manufacturer Cuckoo also increased by 230%.
The rental mattress business grew by 80%, and over 90% of the sales volume of these companies was rental. The industry is increasing the number of interactive showrooms to support the growth of the rental mattress business, while also promoting the development of new products.
In particular, Chungho Nice expanded its market to business-to-business (B2B) transactions in September, releasing the "Clean Fit" mattress exclusively for B2B.
The increasing demand for rental mattresses is due to increased awareness of sleep and hygiene. In the case of rental mattresses, the level of contamination is measured over the long term and they are disinfected with ultraviolet light and antibacterial agents.
According to the Korea Sleep Industry Association, the market size of the sleep-related industry in Korea is expected to reach 3 trillion won (approximately 319.1418 billion yen) in 2021.
The market is expected to expand to 4 trillion won (approximately 425.5224 billion yen) by 2026. An industry insider said, "Consumers' perception of mattresses as semi-permanent products is changing, and
The rental market is growing."