According to the Customs Service and other sources on the 1st, the value of ramen exports from the beginning of this year to July increased by 17.7% compared to the same period last year.
The total amount was approximately 522 million dollars (approximately 76.6 billion yen). According to the food industry, the movie "Parasite" won an Academy Award in 2020, and "BTS" member JIN's advertising model
We found that the Dell effect was the starting point for significant growth. One of the main reasons for the increase in demand for Korean ramen overseas was the effect of JIN's advertising model. 60th anniversary since its birth
Naru Korean ramen is supported by the ``JIN effect'' and is stimulating the appetites of people all over the world. In June, the export value of Ottogi Ramen, of which JIN is active as a model for Jin Ramen, was reported.
It was reported that JIN was the model for the company, which reached a record high of $208 million in the first quarter.
Ottogi's sales in the first quarter of this year were 856.784 billion due to increased sales of ramen products.
10,000 won (approximately 92.7 billion yen), an increase of 15.4% from the same period last year. Operating profit was 65,371 million won (approximately 7,074 million yen), an increase of 10.7% from the same period last year.
I understand. Ottogi's US subsidiary's sales for the first quarter of this year were 26.6 billion won (2.88 billion yen), an increase of 40% compared to the same period last year.
JIN's popularity and brand power are so strong that BTS fans line up to place orders on Amazon's online store.
did. In the Jin Ramen CF video released on the official YouTube channel on November 11th last year, JIN has a natural and attractive appearance with visuals befitting the ``Visual King.''
He showed off his acting skills. The two videos in question were unusual for advertisements, and received an explosive response, ranking 9th and 11th among YouTube's most popular videos, respectively.
JIN ranked 4th in the CF model rankings released by the Korea Advertising Federation Advertising Information Center last November. Ranked jointly 3rd in male model rankings.
I did. After all, this is an unusual result that was achieved with just an advertisement for Jin Ramen.
By chunchun 2023/09/11 23:53 KST
