It was announced on the 26th that Dr. G, a cosmetics company, will launch its “Black Snail” line both online and offline in Japan and begin to expand its position in the local market.
I did it. The plan is to expand the portfolio to develop the Japanese anti-aging market, buoyed by the popularity of Red Blemish and the sun care line.
Since entering the Japanese market in 2021, “Dr.
is. By appointing "SHINee" as our ambassador, we achieved remarkable results by increasing our offline sales in Japan by 218% compared to the same period last year until August of this year.
In particular, the Japan-only product “DOOPILAB”, which was jointly developed in collaboration with influencer Punbaki, a famous cosmetic analysis expert in Japan, received a good response.
I got it. The two products launched this time are “Black Snail Cream” and “Black Snail Lifting Mask.”
Black Snail, especially containing 20% Black Snail mucus filtrate and propolis.
The cream is a national anti-aging cream that has sold over 30 million units, and has been positively received by Japanese consumers who are highly interested in K-anti-aging.
I hope to get a response. Our policy is to expand our target audience not only to the younger generation but also to the anti-aging generation.
Meanwhile, Dr.G is targeting overseas ambassadors targeting the Japanese and Vietnamese markets.
In October, we plan to hold an exclusive fans autographing session event for SHINee in Japan and promote it offline.

By minmin 2023/09/26 14:07 KST