Ta. Korea Corporate Reputation Research Institute measured boy group brands from September 8, 2023 to October 8, 2023.
49,949,476 pieces of big data were collected from boy groups through consumer behavior analysis.
We measured brand participation index, media index, communication index, and community index.
Compared to September's brand big data of 61,583,919 pieces, it decreased by 18.89%.
The Brand Reputation Index finds out that consumers' online habits have a significant impact on brand consumption, and
This is an indicator created through data analysis. Boy group brand reputation analysis includes positive and negative evaluations of boy groups, media interest level, consumer interest and communication.
Quantities can be measured. Brand reputation recommendation data with consumer participation is also included as a weighted value. The top 30 boy group brand reputation rankings in October 2023 are as follows:
"BTS", "NCT", "SEVENTEEN", "EXO", "THE BOYZ", "SHINee", "Stray Kids", "SUPER"
JUNIOR”, “BTOB”, “BOYNEXTDOOR”, “ZERO BASE ONE”, “ONF”, “ENHYPEN”, “TREASURE”, “MONS
TA X”, “ASTRO”, “WINNER”, “2PM”, “SF9”, “ATEEZ”, “TOMORROW
TOGETHER”, “VIXX”, “PENTAGON”, “Wanna”
One”, “HIGHLIGHT”, “TVXQ”, “SHINHWA”, “FTISLAND”, “B
lock B" and "Golden Child" were analyzed in that order.
By minmin 2023/10/08 11:55 KST