The group ``BTS'' won first place in the idol group brand reputation in November, and the performance of ``SEVENTEEN'', which ranked in the top 3 after releasing a new song, also attracted attention.
I did. According to the Korea Corporate Reputation Research Institute, big data analysis results of idol group brand reputation in November 2023, 1st place "BTS", 2nd place "BTS"
, 3rd place "New Jeans" was analyzed. Goo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, ``BT
S' brand ranked first. Looking at the idol group brand category, the big data of idol group brands in October is 1.8 compared to 74,898,688 pieces.
It fell 7%. Looking at the detailed analysis, brand consumption decreased by 5.20%, brand issue decreased by 3.83%, brand communication increased by 1.24%, and brand diffusion decreased by 2.23%.
It was analyzed as follows. He continued, ``The BTS brand, which ranked No. 1 in idol group brand reputation in November 2023, has a high score of ``record, break through, and enter'' in link analysis.
In the keyword analysis, ``JUNG KOOK, Billboard, Jimin'' appeared highly.''

By chunchun 2023/11/16 22:46 KST