The Korea Institute for Corporate Reputation announced on the 9th that BTS has been ranked number one in boy group brand reputation for December 2023.
Goo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, ``In the link analysis of the BTS brand, ``enlist, record, publish''
Highly analyzed. In the keyword analysis, ``accompanied enlistment, documentary, billboard'' were analyzed highly. An analysis of the positive/negative rate showed that the positive rate was 85.01%. 『BTS』
A detailed analysis of brand reputation shows that brand consumption increased by 4.75%, brand issue decreased by 8.65%, brand communication decreased by 32.14%, and brand diffusion decreased by 29.28%.
I analyzed it. The Korea Corporate Reputation Research Institute collected 51,385,078 pieces of big data on boy group brands measured from November 9, 2023 to December 9, 2023, and
Through behavioral analysis, we measured the boys group brand participation index, media index, communication index, and community index.
The Brand Reputation Index finds that consumers' online habits have a significant impact on brand consumption.
This index was created through big data analysis. Boy group brand reputation analysis measures positive evaluations of boy groups, media interest, and consumer interest and communication.
can be determined. Brand reputation recommendation data from consumers is also included in the weighted value. In December 2023, “BTS” ranked 30th in boy group brand reputation
"SEVENTEEN" "Stray Kids" "ZERO BASE ONE" "SHINee" "NCT" "EXO" "RIIZE" "THE
BOYZ”, “VIXX”, “SUPER JUNIOR”, “ENHYPEN”, “ASTRO”, “ATEEZ”, “TREASURE”, “MONSTA”
X” “WINNER” “TOMORROW X TOGETHER” “BTOB” “2PM” “Wanna
One”, “Highlight”, “BOYNEXTDOOR”, “PENTAGON”, “FANTASY BOYS”, “Golden
Child,” “GOT7,” “LUMINOUS,” “SF9,” and “Block B” were analyzed in that order.

By chunchun 2023/12/10 12:03 KST