All BTS-related sculptures at Mengbang Beach in Sancheok City, which is famous as the filming location for the BTS album jacket, will be removed.
Samcheok City reported that BTS's management company notified them in November of last year that they would "stop using the intellectual property rights of BTS without permission."
``BTS'' management office HYBE told Samcheok City, ``Samcheok City does not allow the use of our registered trademark ``BTS'', artist's name, copyrighted works, etc. on Mengbang Beach.
"The company is using the company's intellectual property rights without permission," and demanded that "all items related to our intellectual property rights in the area be removed."
In particular, ``BTS's ``Butter'' was a hit song that stayed at number one on the Billboard Hot 100 for 10 weeks.
, the visual elements such as the parasols, sunbeds, and beach volleyball nets used in the album cover photo shoot for ``Butter'' were all produced by our company.''
“Under these circumstances, it would be illegal for Samcheok City to use the group name BTS without permission and use the album concept photo image to attract tourists.
It falls under competitive behavior," he added. Samcheok City had installed BTS sculptures on Mengbang Beach, but they admitted that they lacked some legal understanding.
When it comes to photo zones, Samcheok City is often visited by BTS fans and is often referred to as a BTS filming location, as it is a place filled with memories of fans.
They discussed using only the name and later going through the formal approval process, but this was not accepted. In line with this, Samcheok City will close the BTS-related structures on the Mengbang coast until the 12th.
Following the removal of all the monuments, we plan to delete all text related to the filming locations of BTS from the City Hall website, tourist brochures, information boards, etc. within this month.
A city official said, ``Last year in 2021, we tried to proceed with preliminary discussions with the BTS management office regarding the installation of BTS sculptures on Mengfang Beach, but we did not receive any communication.
``However, there was disagreement over the idea of promoting BTS-related tourism resources in the public domain and gifting BTS fans with wonderful memories, so the decision was eventually removed.''
I had no choice but to do it."

By chunchun 2024/01/09 23:45 KST