Korea Corporate Reputation Research Institute measured boy group brand big data from January 10, 2024 to February 10, 202453,8
Through consumer behavior analysis, we measured the boy group brand participation index, media index, communication index, and community index for 31,342 items. January brand big
This is a 14.07% decrease compared to 62,649,153 pieces of data. The Brand Reputation Index finds that consumers' online habits have a significant impact on brand consumption, and
This is an index created through the analysis of big data. Boys group brand reputation analysis measures the positive reputation of boys groups, media interest level, consumer interest and traffic volume.
can be determined. Brand reputation recommendation data from consumers is also included in the weighted value. The boy group brand reputation ranking for February 2024 is “SEVEN
TEEN”, “RIIZE”, “THE BOYZ”, “BTS”, “NCT”, “EXO”, “SUPER JUNIOR”, “Stray
Kids'', ``ZERO BASE ONE'', etc.
“SEVENTEEN” ranked first in boy group brand reputation.
The brand was analyzed with a participation index of 578,414, a media index of 1,930,466, a community index of 1,890,176, and a brand reputation index of 5,896,081. destination
Compared to January's Brand Reputation Index of 6,157,072, it decreased by 4.24%. Goo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, ``Boys Group Brand Reputation 2024
According to big data analysis results for February, the ``SEVENTEEN'' brand ranked first. Boy group brand category is January boy group brand big data 62
Compared to ,649,153 pieces, it decreased by 14.07%. A detailed analysis shows that brand consumption increased by 6.36%, brand issue decreased by 28.00%, and brand communication 8.94%.
% decline, Brand Diffusion 2 fell by .63%." He continued, ``Boy group brand reputation ``SEVE'' ranked first in big data analysis in February 2024.
NTEEN's brand was highly rated for ``Record, Confirm, Donate'' in the link analysis. Keyword analysis shows that “Nana tour, encore tour, Japan Recording Industry Association” is highly ranked.
It was analyzed thoroughly. Analysis of the positive/negative ratio showed a positive ratio of 84.72%. A detailed analysis of SEVENTEEN's brand reputation shows that brand consumption increased by 6.36%, and bra
Brand big data analysis revealed that brand issue decreased by 28.00%, brand communication decreased by 8.94%, and brand diffusion decreased by 2.63%.
By chunchun 2024/02/11 16:30 KST
