Ta. ``JUNG SAEM MOOL'' announced that it will launch a major marketing campaign starting in mid-February, and announced that Lee Hyo Ri will be selected as a model. 『JUNG
SAEM MOOL' has attracted the hearts of women in their 20s and 30s both domestically and internationally, even without a single commercial advertisement, and has instantly positioned itself as a K-representative makeup brand.
In 2024, we hired a star model for the first time, and the star that best matched the brand's philosophy and belief in pursuing natural beauty was Lee Hyo Ri.
Lee Hyo Ri and Director Jeong Saeng Mool have been together for over 20 years. He was in charge of Lee Hyo Ri's makeup at the beginning of her solo career.
This artist was none other than Director Jeong Saeng-mool. The chemistry between the two through their long relationship was evident at the advertising shoot, and even though the two had met again for the first time in a long time, they cherished each other and supported each other.
Lee Hyo Ri warmed up the scene and created beautiful visuals with a professional look like an advertising queen, drawing cheers from the staff. 『JUNG SAEM』
MOOL's marketing campaign will start with a teaser video in mid-February and will go on air on March 1st, and will meet consumers through various on- and offline channels.
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By Corin 2024/02/13 19:36 KST
