The Korea Corporate Reputation Research Institute analyzed 97,128,315 pieces of big data on singer brands from January 24, 2024 to February 24, 2024, and analyzed consumer brands.
We analyzed public participation, media, communication, and community. Compared to January's singer brand big data of 120,812,612 pieces, it decreased by 19.60%.
The top 30 rankings of singer brand reputation in February 2024 are "SEVENTEEN", Lim Young Woong, "(G)I-DLE", "RIIZE", "SNSD (Girls' Generation)" Tae Yeon, Lee. Chan
Won, IU, Kim Ho Joong, "IVE", "BTS", "New Jeans", Yeon Tak, "LE"
SSERAFIM”, Jung Dong Won, “Red
Velvet” JOY, “BLACKPINK”, HyunA, “HIGHLIGHT”, “aespa”, “TWICE”,
"Red Velvet", "NCT", "SNSD (Girls' Generation)", Car the garden, Jang Min-ho, "SUPER"
JUNIOR” Kyuhyun, JY Park, “DAY6”, Sung Si Kyung, and JUKJAE were analyzed in that order.
I did. Koo Chang-hwan, director of the Korea Institute for Corporate Reputation, said, ``The results of brand big data analysis of singer brand reputation in February 2024 show that the SEVENTEEN brand ranked first.
. An analysis of the singer brand category shows that compared to January's singer brand big data of 120,812,612 pieces, it decreased by 19.60%.
A detailed analysis shows that brand consumption fell 8.99%, brand issues fell 25.71%, and brand communication
"It fell by 18.94%, and brand diffusion fell by 18.25%." Next, "SEVENTEEN's brand communicates with fans through variety activities.
The Lim Young Woong brand, which has high consumer participation in music and advertising, came in second place, and the (G)I-DLE brand, which attracted interest due to its high-impact music video, came in third place.''
clarified.
By chunchun 2024/02/25 13:00 KST
