Korean cosmetics “Dr.G”, where “SHINee” serves as Japan ambassador, has a successful pop-up store at MODI in Shibuya… “More than 3,000 people visited in 3 days”

Kounse Sun Cosmetic's derma cosmetics brand "Dr.G" is successfully operating a pop-up store at "MODI", a large shopping mall located in Shibuya, Tokyo.
It was revealed on the 4th. This pop-up store was held to coincide with the Japanese concert of SHINee, the group that serves as Dr.G's Japan ambassador.
More than 3,000 people visited in three days, proving the popularity of the Dr.G brand in Japan. This pop-up store allows you to experience the brand story and main products of “Dr.G” firsthand.
The aim was to increase brand awareness and expand product experience among Japanese consumers by providing them with the opportunity to try out the product.
In particular, we will present visitors with an even more special and memorable experience through the exhibition of SHINee's gravure photo shoot costumes, photo zone, and provision of various goods.
did. YURI Kwon, head of the Japanese business team at Kounsaesan Cosmetics, said, ``Marketing activities through collaboration with SHINee will help expand the Dr.G brand in Japan.
"It has greatly contributed to raising awareness of the brand," and added, "We plan to continue releasing a variety of new products into the Japanese market."
This pop-up store operation in conjunction with SHINee's Japan concert will be held by the Dr.G brand.
As part of the company's global expansion strategy, it is expected that the company will continue to operate in a variety of overseas markets.