As a result, the rankings were 1st place ``ASTRO'' Cha EUN WOO, 2nd place ``SNSD (Girls' Generation)'' Tae Yeon, and 3rd place ``BLACKPINK'' JENNIE.''
The idol personal brand reputation ranking for March 2024 is "ASTRO" Cha EUN WOO, "SNSD (Girls' Generation)" Tae Yeon, "BLACKPINK" JENNIE,
Ku Jihoon, Kazuha from ``LE SERAFIM'', Won Bin from ``RIIZE'', JEONG HAN from ``SEVENTEEN'', Hwang Minhyun, ``THE''
Eric from BOYZ, Sohee from RIIZE, Jisoo from BLACKPINK, etc.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, ``Idol personal brand in March 2024''
The ``ASTRO'' Cha EUN WOO brand, which ranked first in reputation, was highly expressed in link analysis with ``handsome, overwhelming, revenge,'' and keyword analysis with ``Wonderful World'' and ``Fancon''.
” and “Tour: Superman Returns” were highly analyzed. According to the analysis of the positive/negative rate, the big data positive rate was 85.19%.''
The Korea Corporate Reputation Research Institute will analyze 1,720 idols' personal brand reputation big data from February 26, 2024 to March 26, 2024.
Extracted 60,865,506 pieces of idol personal brand big data and calculated consumer participation index, media index, communication index, and community index for idol personal brand.
The brand reputation index was measured by number and analyzed. Compared to February's idol personal brand big data of 64,163,706 pieces, it decreased by 5.14%.
By chunchun 2024/03/27 00:13 KST