According to KOZ Entertainment on the 29th, the trailer film for BOYNEXTDOOR's 2nd mini album "HOW?"
Around 10:50 a.m. on Sunday, the video had been viewed more than 1 million times on YouTube. This is a record of about a week since it was released on the 22nd.
The promotional video for “HOW?” has a “KitschCore” sensibility.
The fresh project we introduced received an explosive response. “Kitschcore” is a compound word of “kitsch” and “normcore,” which means natural coolness, and is similar to “the boy next door.”
BOYNEXTDOOR is known for its wit that combines familiarity with kitschy energy. Among the promotional videos, the trailer film features speedy production and
It targeted the tastes of the "Jalpa generation (Gen Z + Generation Alpha)" with its trendy screen composition, screen ratio, and unique graphic effects.
Meanwhile, BOYNEXTDOOR released their debut single "WHO!" in May last year and their first mini album "WHY..." in September.
After 112 days since their debut, they entered the US Billboard's main album chart ``Billboard 200'' with their first mini album.
BOYNEXTDOOR's 2nd mini album "HOW?" to be released on April 15th is the "first love story" that continued from the debut single.
It will be a beautiful finale to the trilogy.
By minmin 2024/03/29 17:21 KST
