CONSUMER BRANDS KOREA (hereinafter referred to as Henkel) said, "KEY, who is famous for his excellent fashion sense and thorough self-management, has chosen the brand that "Perwoll" aims to promote.
"We decided that it would be a good fit for our brand identity," the company said on the 15th. "Perwoll" is a new concept laundry detergent that Henkel has launched with great ambition, and
The ReNEW technology makes the color of the fabric brighter with each wash, and damaged fibers are revitalized. New advertisements have also been released.
In the ad, KEY, who fears that his precious clothes will be ruined in the wash, uses "Perwoll" to bring them back to life.
Feeling good in their clothes, they appeared to inform passersby of the magical ReNEW effect of 'Perwoll'.
In addition, Perwoll will communicate with consumers through various channels such as online advertising and SNS together with KEY.
In particular, through the brand copy "Are these new clothes? No, they're Perwoll," the company is promoting the idea that the more you wash them, the more the color and fiber will be revived.
Meanwhile, SHINee, the group KEY belongs to, will be holding a concert at Inspire Ali in Incheon from May 24th to 26th.
They will hold an encore concert "SHINee WORLD VI [PERFECT ILLUMINATION: SHINee'S BACK]" at the venue.
By minmin 2024/04/15 12:51 KST
