On the 29th, the Korea Corporate Reputation Research Institute announced the idol individual brand reputation 2
According to the results of big data analysis in June 2024, JIN came in first place. In second place was IVE's Jang Won Young, in third place was ASTRO's Cha EUN WOO, and in fourth place was BTS's JUNG.
KOOK, IVE's An Yu Jin in 5th place. Director of the Korea Corporate Reputation Research Institute, Koo Chang-hwan, said, "The 'BTS' JIN brand, which ranked 1st, was analyzed as 'excluded' in the link analysis.
"Team up, celebrate, attractive" came up highly, and in keyword analysis "free hugs, billboard, super tuna" were highly ranked.
In the positive/negative ratio analysis, the big data positive ratio was recorded at 90.21%."
The Korea Corporate Reputation Research Institute conducted a big data analysis of idol individual brand reputations from May 29, 2024 to June 29, 2024 on the individual brands of 1,730 idols.
110,769,278 pieces of big data were extracted to calculate consumer participation index, media index, communication index, and community index for individual idol brands.
The brand reputation index was analyzed by measuring the number of users. The brand reputation index was developed by finding that consumers' online habits have a great impact on brand consumption, and
It is an index created through data analysis. Through the analysis of idol individual brand reputation, it is possible to measure positive and negative evaluations of idol individual brands, media interest, consumer interest and communication.
You can measure the quantity.
By 編集部 2024/06/29 14:54 KST
