According to the big data analysis results for brand reputation in July 2024, the top three were "BTS", "SEVENTEEN" and "SHINee".
In July 2024, the boy group brand reputation rankings from 1st to 30th are "BTS", "SEVENTEEN", "SHINee", "THE
BOYZ, ENHYPEN, TWS, SUPER JUNIOR, RIIZE, ATEEZ, ZERO BASE ONE, Stray
Kids", "EXO", "ASTRO", "TOMORROW X TOGETHER", "NCT", "WINNER", "MONSTA
X, TVXQ, 2PM, INFINITE, BOYNEXTDOOR, TREASURE, BTOB, FTI
The order was: "SLAND," "VIXX," "SHINHWA," "Block B," "WANNA ONE," "SF9," and "ONF."
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "Boys' group brand reputation ranked first in the big data analysis in July 2024.
In the link analysis, the recorded "BTS" brand was highly analyzed for "exhibit, participate, release." In the keyword analysis, "ARMY, JIMIN, music" was highly analyzed.
In the analysis of the positive/negative ratio, the positive ratio was 92.18%. Looking at the detailed analysis of the BTS brand reputation, brand consumption increased by 15.13% and brand issues increased by 79.53%.
"Brand sales rose 6.53%, brand communication fell 6.53%, and brand diffusion rose 42.54%," an analysis of brand big data found.
The Korea Corporate Reputation Research Institute measured boy groups from June 13, 2024 to July 13, 2024
Through the analysis of consumer behavior using 49,547,539 pieces of brand big data, the participation index, media index, and communication index for boy group brands were calculated.
The brand big data in June measured the popularity index and community index, which increased by 9.67% compared to 45,178,369 items.
By minmin 2024/07/14 11:27 KST
