Global aesthetic medical device company Cynosure Lutronic has collaborated with actress Park Sin Hye to create a brand film for their monopolar radio frequency (RF) device, XERF.
The video is based on the SELF slogan, "FIT MY SKIN, FIT MY MOMENT."
The exhibition was planned under the concept of "MOMENT." It shows various moments from everyday life and sends the message that we should live in the moments we truly desire.
The footage shows light-hearted and fun moments spent at the campsite interacting with others, moments of balancing life and enjoying it passionately, and moments of being alone.
The story continues with people enjoying their true lives, including moments of deep rest. The brand's story focuses on the true life and incorporates the "Self" orientation of concentrating on one's own happiness.
The film harmonizes with ambassador Park Shin Hye, evoking empathy. A company representative said, "As this is the first brand film for 'Self,' we wanted to convey the values the brand pursues in an intuitive and aesthetic way.
"We focused on empathizing with consumers who value life and cherish every moment by providing them with time to think about the life they want," he said.






By chunchun 2024/07/17 23:57 KST