The Korea Corporate Reputation Research Institute conducted a big data analysis of the brand reputation of 730 individual boy groups from the 17th of last month to the 17th of this month.
The participation index, media index, communication index, and other indices were created by analyzing consumer behavior toward individual boy group brands by extracting 63,464,831 pieces of big data.
The brand reputation index was analyzed using the community index. Compared to July's boy group brand big data of 68,550,417 items, it was down 7.42%.
Cha EUN WOO's brand, which ranked first in the boy group individual brand reputation, had a participation index of 727,044, a media index of 775,468, and a communication index of 77,546.
The brand index was 841,104 and the community index was 1,324,991, giving the brand index a total of 3,668,606. This is 49.3% lower than the July brand index of 2,456,503.
The second place was the "BTS" JIN brand, with a participation index of 265,864, a media index of 654,978, a communication index of 700,953, and a community index of 15.
The brand reputation index for the month was 3,199,306, down 2.80% from July's brand reputation index of 3,291,366.
The third-placed Won Bin brand had a participation index of 418,699, a media index of 378,699, a communication index of 745,341, and a community index of 100,000.
The index was 1,238,402, and the brand reputation index was analyzed to be 2,781,141. This is an increase of 36.66% compared to July's brand reputation index of 2,035,151.
Director of the Korea Corporate Reputation Research Institute, Gu Chang-hwan, said, "ASTRO's Cha EUN WOO brand, which ranked first in the individual brand reputation of boy groups in August 2024, is a link-based
In the brand analysis, the keywords 'Perfect, Advertise, Opening Ceremony' were highly ranked, and in the keyword analysis, 'Finland rental life, Ambassador, Facial genius' were highly ranked.
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By chunchun 2024/08/18 11:30 KST
