Touch” announced on the 22nd that it has selected LE SSERAFIM as its new advertising model to celebrate the 20th anniversary of the brand launch.
LE will release their 4th mini album "CRAZY" with the message "Let's go crazy just once with SSERAFIM".
SSERAFIM is promoting "Mom's
Touch” will be active as the new face. The title song of the 3rd mini album released in February, “EASY”, has entered the Billboard chart “Hot 100”.
LE SSERAFIM has recently launched "Mom's
It matches the representative brand image of K-burger "Touch" and creates positive synergy between the two
"Mom's Touch" officials said that they are looking forward to it. LE SSERAFIM is "Mom's
Touch” launched its new menu item, “big-sized boneless meat.”
She will begin her activities as the official muse of the brand and will be making a TV commercial airing early next month, showcasing her unique trendy and confident energy in the song "Mom's
Touch” and will introduce the appeal of the new menu.
SSERAFIM launches new muse "Mom's
"Touch" is a burger and chicken brand that is celebrating its 20th anniversary this year.
Mom's Touch has gained the support of the younger generation with its unique product quality and value-for-money burgers and chicken, and has become the number one brand in the industry in terms of number of stores.
Based on the success of its overseas markets, such as its first directly managed store "Shibuya Mom's Touch" in Shibuya, Mongolia, and Thailand, the brand is gaining recognition in the global restaurant market.
"Mom's Touch" will continue to conduct marketing activities with LE SSERAFIM through various collaboration contents in the future to meet the expectations of both groups' passionate fans.
This is the plan.
By Corin 2024/08/22 11:02 KST
