Boucheron takes over Shibuya Scramble Crossing to celebrate TWICE's MINA's appointment as Japan ambassador

Boucheron, a stylish high jewelry house representing France, has appointed MINA, a member of the global girl group TWICE, as its Japan ambassador.
To celebrate her appointment, the Shibuya Scramble Crossing in Tokyo was hijacked and a special video was aired. In this special video, MINA is seen wearing the iconic Boucheron collection.
She appeared in a bold style wearing the Quatre collection. This year marks the 20th anniversary of the Quatre collection, which embodies the supple strength of the modern era.
MINA's inner strength as a person who believes in herself and inspires those around her is boldly expressed through her graceful and supple movements.
At Shibuya Scramble Crossing, special animations will be displayed on the nights of Wednesday, August 28th and Friday, August 30th, the days of the announcement.
The event lit up the Shibuya night and celebrated the birth of the Maison's new ambassador. The footage of the Shibuya Scramble Crossing Jack will be posted on the official Boucheron social media accounts.
Boucheron Official Site https://www.boucheron.com/