In particular, as Kim Soohyeon's popularity has recently spread beyond Asia to the world, the pace of Tous Les Jours' overseas business expansion is expected to accelerate. Kim Soohyeon also appeared in the "
She played a major role in raising her profile in China and other overseas markets by modeling for the TV show "Treasures." On the 19th, the industry reported that CJ Foodville had recently announced that it had engaged in a partnership with Kim Soo-hyeon, a model
The contract has been signed. As early as next week, promotional materials such as posters featuring Kim Soohyeon will be displayed in Tous Les Jours stores nationwide.
A TV ad will also be aired. A CJ Foodville official said, "We have now finished filming the TV ad," and added, "Kim Soohyeon will begin full-scale modeling activities this month."
In 2012, Tous Les Jours also selected Kim Soo-hyeon as a model and achieved a good result. At that time, the SBS TV series My Love from the Star was gaining popularity in Asia.
At the time, the Korean wave was a catalyst for Tous Les Jours to become known among major overseas consumer groups, such as women in their 20s and 30s.
The atmosphere is good these days. Kim Soohyeon's tvNTV series "Queen of Tears" is popular not only in Korea but also among viewers around the world.
The TV series, which finished airing in April, was ranked #1 in the non-English TV category of the Netflix Global Top 10 and was ranked in the Netflix Global Chart Top 10 for 15 consecutive weeks.
Currently, Kim Soohyeon is on her first Asia tour in 10 years, meeting fans in seven countries including Thailand, Japan, and Hong Kong.
The industry believes that Tous Les Jours will accelerate its overseas business expansion with Kim Soohyeon at the forefront.
CJ Foodville has also completed discussions with Kim Soohyeon's management office regarding overseas PR. They are planning various advertising and marketing activities using Kim Soohyeon overseas.
A CJ Foodville official said, "We chose Kim Soohyeon as the model again after 10 years because we felt her unique healthy and trustworthy image matches the brand's image."
"We plan to use Kim Soohyeon in advertising and marketing in certain countries, including Vietnam, Indonesia, and the United States," the company said.
By chunchun 2024/09/20 00:11 KST
