"STUDIO X +U" said, "The music content "tiny desk KOREA" will be featured in the "Tiny Desk KOREA Visual
"We won the K-Design Award in the communication category for our branding project 'K-Design Branding'."
The AWARD is one of the three major design awards in Asia, which began in 2012. It is a prize not only for excellent design, but also for concrete ideas, product creativity, potential, and other factors.
This year, 2,627 products from 23 countries participated, and 313 products were awarded.
"KOREA" is a project that aims to encourage musicians to create a world of music with no limits, based on the concept of "A small desk, a world of music with no limits".
It is a music program that gives both musicians and fans a unique musical experience by performing in front of a small desk in a somewhat unfamiliar and inconvenient everyday space.
Starting with Kim Chang-wan Band, which represents "Korean rock," Lee Juck, Sunwoo Jeong A, 10CM, Lee Seung-yoo,
From singer-songwriters such as "BTS's V" and "TOMORROW X"
TOGETHER, NMIXX, CNBLUE, and global star Christopher
Popular K-pop idols such as 'Korean Actor' and 'Korean Actor' also visited 'tiny desk KOREA'. Although they didn't perform spectacular performances, they provided fans with endless musical stimulation.
The "tiny desk KOREA" is a redesign of the basic shape of a small desk into a simple form and applied it to the main symbol graphic.
In addition, the elements derived from the symbol will be applied to various applications such as posters, teasers, and goods.
We have created a consistent graphic style for the visual branding of "tiny desk KOREA".
AWARD praised "tiny desk KOREA" for transforming an ordinary, small desk into a unique musical experience.
This design reconstructs the shape of the desk as a simple yet unique symbol, and is expressed through artist posters, teasers, merchandise, etc.
This consistent graphic style, combined with a variety of color palettes, effectively visualizes a broad musical spectrum, bringing boundary-crossing sounds into everyday spaces.
The design allows the audience to experience the magic of Raku," commented the judges.
By minmin 2024/10/15 23:24 KST
