According to the results of the monthly big data analysis, ASTRO's EUN WOO came in first, KANGDANIEL (Kang Daniel) came in second, and BTS' JIN came in third.
The Korea Corporate Reputation Research Institute will hold a seminar on the big data analysis of individual brand reputations of boy groups from September 19, 2024 to October 19, 2024.
The survey was created by extracting 70,976,778 pieces of brand big data from 730 individual boy group members as of the 19th of the month and analyzing consumer behavior regarding individual boy group brands.
The brand reputation index was analyzed based on the participation index, media index, communication index, and community index. September boy group brand big data 54,936,729
The brand of EUN WOO, who ranked first among the boy group individual brand reputations, had a participation index of 830,623, a media index of 808,962, and a
The communication index was 1,106,845, the community index was 1,615,758, and the brand reputation index was 4,362,188.
9,693, an increase of 65.88%. Kang Daniel's brand, which came in second, had a participation index of 880,751, a media index of 729,535, and a communication index of 1,
The brand reputation index was 4,083,183, with a community index of 1,383,009. This is a 15% increase from the September brand reputation index of 1,594,520.
The third place was the participation index of 224,146, the media index of 219,013, the communication index of 1,591,775, and the community index of 1,591,775.
The brand reputation index was 1,454,294 and the brand reputation index was 3,489,228. This is an increase of 18.29% compared to September's brand reputation index of 2,949,770.
Director Goo Chang-hwan said, "According to the results of the brand big data analysis of boy group individual brand reputation in October 2024, ASTRO's Cha EUN WOO's brand ranked first.
When analyzing the individual brand category of boy groups, there was a 29.20% increase compared to September's boy group individual brand big data of 54,936,729 items.
A detailed analysis showed that brand consumption increased by 4.32%, brand issues decreased by 1.00%, brand communication increased by 36.33%, and brand diffusion increased by 55.30%.
The analysis continued, "ASTRO's Cha EUN WOO's brand, which ranked first in the individual brand reputation of boy groups in October 2024, was ranked 1st in the link analysis of 'reveal, select,
"Perfect" was highly ranked, and in the keyword analysis, "advertising model, statue, face genius" was highly ranked. In the positive/negative ratio analysis, the positive ratio was 92.87%,"
was.
By chunchun 2024/10/20 11:31 KST
