Actor Jung HaeIn takes first place in October's actor brand reputation rankings... Cha Seung Won in second, Somi in third

According to the results of big data analysis of actor brand reputation in October 2024, the Korea Corporate Reputation Research Institute ranked Jung HaeIn in first place, Cha Seung Won in second place, and Somi in third place.
The report was released on the 2nd. Director of the Korea Corporate Reputation Research Institute, Gu Chang-hwan, said, "The Jung HaeIn brand, which has increased consumer participation through TV series and movies, was analyzed as coming in first.
Cha Seung Won, who has gained consumer sympathy through variety shows and OTT, ranked second, while Somi, who has been making a name for herself in the romantic comedy genre, ranked third.
The Korea Corporate Reputation Research Institute ranked 100 actors appearing in TV series, movies, and OTT broadcasts from September 22, 2024 to October 22, 2024.
186,335,097 pieces of brand big data from 10,000 people are measured based on the amount of consumer brand participation, media, communication, and community, and then processed with a brand reputation algorithm.
Actor brand reputation has expanded its big data analysis of actors as the OTT market grows and the scope of actors' activities expands.
This is a big data analysis that integrates film actors and TV Series actors who are active in film and broadcast media as well as web media.
The actor brand reputation analysis was conducted using brand big data analysis of participation index, media index, communication index, and community index.
The brand reputation index extracts brand big data, analyzes consumer behavior with a reputation analysis algorithm, and calculates participation value, communication value, media value, community value, social value, and brand reputation.
It is an index that classifies and weights the brand value of actors. In October 2024, the top 30 actors in the actor brand reputation rankings are Jung HaeIn, Cha Seung Won, Somin, and Jung Jo.
Nso, Yoo HaeJin, Park Sin Hye, Kim WooBin, JAEJUNG, Hwang Jung Min, Shin Hye Sung, Jang Nara, Ma Dong Seok, Kim Jae Young, Lee Dong Wook, Um Tae Goo, Ko
Minsi, LEEJINWOO, Lee Seung-jae, Shin Min A, Lee Se Yeong, Kam Saerok, Go Youn Jung, Kang Hoon, Jang Dong Gun, Nam JIHYOON, Cho Jung Seok, Kim Hye
The order was Su, Byun Yohan, Jung Yumi, and Kim YoungDae.