The SMTOWN LIVE concerts, where all artists from the label will be performing, the SMTOWN albums, where you can experience special music that only SM can offer, and the orchestral concerts, which combine K-POP and classical music.
We will develop a variety of meaningful online and offline projects, including a StraLive performance and a 30th anniversary brand film.
This project will be promoted by SM through the SMTOWN YouTube channel.
The brand film "THE
The brand film "THE CULTURE" has been released to announce the start of the project, drawing the attention of music fans.
"SM CULTURE" is a program that features various stories about SM Entertainment, which has been a part of many people's daily lives for the past 30 years, and has students practice the dances of their favorite singers.
The excitement before going on stage at a festival, the dream of following the artists on TV, the youthful days of dancing and enjoying music with friends at school, the dream of becoming a singer,
The album is filled with moments of satisfaction as you copied the hairstyles of popular stars, and fun memories of dancing to popular dances with your family, evoking nostalgia for that era.
Also appearing were BADA from the group "SES" and his daughter Lua, demonstrating the power of music that endures across generations.
In addition, the 30th anniversary CI that was unveiled at the start of the project was a modified version of the SM logo.
The design includes the message "30 YEARS AND MORE," expressing the company's ambition to lead and grow K-POP culture not only for the past 30 years but also in the future.
The project image released on the same day visualizes 30 years of SM Entertainment, which has continued to resonate and send vibrations around the world through culture, with age as the motif, and will be the starting point for the 30th anniversary commemorative projects that will be opened one after another.
This raised expectations for the content.
By minmin 2024/10/23 10:50 KST
