Seungkwan from the group "SEVENTEEN" has been selected as a model for an apparel brand. The apparel brand "PHYPS" is a diverse brand that lives up to its name, which means "physical education."
It attracted attention with its content that focuses on sports and reflects a stress-free life and a lifestyle of pursuing what you want to do.
Seungkwan is in perfect harmony with the brand's worldview and exudes a friendly and lovable personality.
It is expected that his unique charm will create a synergistic effect with the brand's image. In addition, his lifestyle of enjoying various sports on a regular basis will be a great fit for the brand's concept of "physical education."
She was chosen as the muse who best represents the brand’s identity and is in line with Rand’s philosophy.
With the unique concept of "Professor Appointment," he will appear as a professor introducing various sports.
The shoot was based on a variety of sports concepts, capturing his cheerful energy and witty aura.
A brand representative said, "As she is our first muse, she is the best fit for the brand's image.
I had a hard time finding the right person, but as soon as I saw Seungkwan, I decided on him. Please look forward to the second collection, which will be released soon after the first collection."
I told him that.





By minmin 2024/10/24 21:59 KST