Following the selection of actor Byeon WooSeok as a model, Kyochon Chicken has also selected actor Byeon WooSeok as a model. Kyochon F&B recently selected actor Byeon WooSeok as a model.
This is the first time Kyochon F&B has used a model in nine years, since 2015. A Kyochon F&B representative said on the 25th, "We are promoting our new product, Kyochon Corn Chicken, and increasing sales.
"We chose actor Byeon WooSeok as the model to increase awareness in the overseas market," he said. "Byeon WooSeok was born in 1991, the same year Kyochon was founded, and his sincerity and dedication shown in the TV series will be a great asset to us."
"The realistic image matches Kyochon's philosophy of 'serious management.'" Byeon WooSeok will be promoting Kyochon Corn Chicken and appearing on TV and YouTube.
They plan to launch an advertising campaign. Recently, the chicken industry has been promoting its brands by using popular celebrities and athletes.
Prior to this, BHC Chicken announced in May that Hwang Jung-mi will be their new brand model.
In September, to commemorate the 10th anniversary of the launch of its signature menu item, "Prinkle," the company appointed national table tennis player Shin Yu-bin as the model for "Prinkle."
Norang Food's chicken franchise brand, Norang Chicken, has also selected singer and actor Cha EUN WOO (ASTRO) as its new model.
Samhwa Foods' Arachi Chicken has selected e-sports star Faker as its global model, and Mom's Touch
Touch) is using the girl group LE SSERAFIM. Chicken, the "national snack," is the most competitive franchise in Korea.
According to the Fair Trade Commission and the Statistics Bureau on the 22nd, the number of chicken brands last year reached 669, and the number of franchise chicken stores is approaching 30,000 stores by 2022.
(29,348 stores). The proportion of franchised stores among all chicken specialty stores exceeded 70% for the first time in 2022.
An industry source said, "Chicken brands are focusing on developing new and diverse menu items, and are also negotiating advertising models.
"They will also be putting their all into marketing," he predicted.
By minmin 2024/10/25 18:40 KST
