On the 9th, Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "Boy Group
The BTS brand, which ranked first in the big data analysis of brand reputation in November 2024, was highly analyzed for the keywords "record, support, and loveable" in the link analysis.
The Korea Corporate Reputation Research Institute has been analyzing boy group brands from October 9, 2024 to November 9, 2024, with "JIN, ARMY, and the entire group" receiving high marks.
Through consumer behavior analysis of Rand's big data (53,593,145), the participation index, media index, communication index, and community index for boy group brands were measured.
The brand reputation index is an index created through brand big data analysis, discovering that consumers' online habits have a significant impact on brand consumption.
The brand reputation analysis of boy groups is to measure the positive and negative evaluations of boy groups, the level of media interest, and the amount of consumer interest and communication.
It also includes brand reputation recommendation data in which consumers participated. The top 30 boy group brand reputation rankings in November 2024 are "BTS", "SEVE
NTEEN”, “NCT”, “SHINee”, “Stray Kids”, “EXO”, “THE
BOYZ”, “TWS”, “ENHYPEN”, “ATEEZ”, “MONSTA X”, “SUPER
JUNIOR”, “ZERO BASE ONE”, “ASTRO”, “Wanna
One”, “BIGBANG”, “TVXQ”, “2PM”, “BTOB”, “EVNNE”,
"TOMORROW X TOGETHER", "INFINITE", "CRAVITY", "TREASURE", "WINNER", "ONEUS", "HIGHLIGHT"
", "PENTAGON", "The Wind", and "VIXX" were analyzed in that order.
By minmin 2024/11/10 10:29 KST
