The old alleys of Sefu Apartment have been transformed into the so-called "Hot Blooded Priest Street." Studio S, the production company of the SBS TV series "Hot Blooded Priest 2" starring actor Kim Nam Gil, and GILSTORY
IP has collaborated to develop the area of St. Joseph Cultural Street in Seoul (Seosomun-ro 6-gil, Jung-gu, Seoul) into "Passionate Priest Street" and Gudam-gu in the TV series into a virtual municipality called "Gudam City."
The alley pop-up, branded as "Gooddam City," will be open until January 5th. The alley pop-up "Gooddam City" is a pop-up store that is based on the Gooddam City of the TV series "The Fiery Priest 2," which has been gaining popularity recently for its high hot topicality.
It is a virtual municipality that expands Gudam-gu, the home base of the TV series, under the "GOODAM" brand, bringing the space from the TV series into reality.
Characters such as Kim Nam Gil, Lee Sang Gil, and Kim Hyun Seo (BIBI)
In addition to character goods such as Gudam's Perfume Balm and Seed Message Kits, which are each designed with a different scent, Gudam Tart, Gudam Van Chau, Gudam Chocolate, Gudam
We have launched many products that are branded as local specialties of Gudam City, such as Musanghwa and Gudam household goods. In addition, we have collaborated with the alleyway business district to launch products such as Superpower Mocha Bread and Lucky Gudam Madre.
The entire alley was branded with collaborations such as 'Gudamu', 'Hot Blood Soup', 'Gudam Sesame Oil', and 'Gudam Blended Coffee'. If you buy a Gudam Pass and show it at the stores in your neighborhood, you can get a chance to get a special gift of their signature products.
You can purchase items and menus at a 10% discount. The Gudam Pop-up Store is located in the Junglim Warehouse, which won the Korea Architecture and Culture Award.
The first floor is a reproduction of the "Gudam Convenience Store" where Ko KyuPil worked, and sells everything from character goods to local specialties.
Curated brand collaboration products will be on sale. On the second floor, there is the "Goodam Strategy Room" where the Goodam Avengers gather and plan their operations, and you can leave messages of support for the Goodams.
The hidden space on the basement floor is a photo zone that contains the treasure trove of the “Secret Vault of Major Crime Trade” from Season 1 of “The Fiery Priest.”
You can take a photo of yourself as a proof of your identity. It's also fun to look for handwritten notes by Father Kim Hae-il and Detective Goo Dae-young hidden throughout the pop-up.
Gudam 4cut operates the Life 4cut High Angle Booth, the secret meeting place between Father Kim Hae-il and Prosecutor Park Kyung-seon, who appear in "The Fiery Priest 2," and is attracting many visitors.
The Gudam City Alley Pop-up will operate at Jungnim Warehouse in Jungnim-dong near Seoul Station until January 5, 2025, and can be visited from 11am to 7pm.
For details on usage, product introductions, event information, etc., please check Official Instagram (@goodamcity) and Official X.
By minmin 2024/12/06 17:05 KST
