The Korea Corporate Reputation Research Institute conducted a big data analysis of the brand reputation of individual boy groups from November 14 to 20, 2024.
We extracted 84,468,623 pieces of brand big data from 745 individual boy group members up until December 14, 2012, and analyzed consumer behavior regarding individual boy group brands.
The brand reputation index was analyzed based on the participation index, media index, communication index, and community index. November boy group brand big data
This is an increase of 20.09% from 70,338,147. G-DRAGON's brand, which ranked first among boy groups, had a participation index of 1,735,990,
The media index was 1,385,050, the communication index was 2,178,469, and the community index was 2,393,560, giving a brand reputation index of 7,685,320.
Compared to November's brand reputation index of 3,426,896, this represents an increase of 124.26%.
The second-placed brand, Cha EUN WOO, had a participation index of 1,653,066 and a media index of 708,553.
The ranking was analyzed with a communication index of 1,045,131, a community index of 1,929,054, and a brand reputation index of 5,335,804.
Compared to November's brand reputation index of 3,686,400, this represents a 44.99% increase.
The third place was JIN brand with a participation index of 246,874, a media index of 537,515, a communication index of 1,517,645,
The community index was 2,994,682 and the brand index was 5,296,716. Compared to November's brand index of 4,208,846, this is a 25.85% increase.
"BIGBANG's G-DRAGON brand, which ranked first among individual boy group brand reputations in December 2024, is
In the link analysis, the keywords "come back, unique, unchanged" were ranked high, and in the keyword analysis, "HOME SWEET
"HOME, POWER, and MAMA" were highly analyzed. In the positive/negative ratio analysis, the positive ratio was 91.49%," said Bran.
We conducted a data analysis.
By chunchun 2024/12/15 17:30 KST
