For this reason, each awards ceremony strives to differentiate itself by offering original concepts and a rich lineup of performers, in order to attract K-POP fans.
However, there is one thing they have in common: most of them are held overseas, not in Korea.
The point is that, not only the year-end music festivals hosted by broadcasting stations, but also the K-POP awards ceremonies that had been held in Korea for a long time have been turning their attention to overseas events, and before we knew it, the awards ceremonies held in Korea were being held overseas.
It has become increasingly difficult to find them. In this situation, music fans in Korea have been voicing their dissatisfaction for several years.
As K-POP expands in the global market, many Korean artists are gaining popularity overseas.
It is true that they are doing great, but as year-end awards ceremonies, which mark the end of the year, are increasingly being held overseas, Korean fans, who are the foundation of K-POP, are finding it difficult to get in touch with them unless they travel abroad.
It is dissatisfaction that Korean fans can no longer enjoy the event together. In fact, Korean fans are unable to attend the awards ceremony in person, which is held in nearby Japan and far away countries such as Indonesia and Thailand.
In order to attend, they have to pay for not-so-cheap airfare, accommodation, and even local ticket purchases to travel abroad. However, despite the dissatisfaction of K-POP fans in Korea,
So why are so many K-pop awards ceremonies turning their attention to overseas instead of Korea?
The biggest reason, say the industry, is that the year-end awards ceremony is an event that directly impacts the profits of the hosting company.
An official from a K-pop awards ceremony organizer said, "In the end, the biggest issue is money. To hold an awards ceremony, you need to receive a certain level of investment. But to hold an awards ceremony overseas,
"If the awards ceremony were to be held in Korea, the amount of investment that could be attracted would be incomparable to that in Korea," he said. Generally, the investment would include the cost of renting the venue for the awards ceremony, public relations for the audience, etc.
The funds are used to cover costs such as stage production and local broadcast rights, but the larger the scale of the event, the less the costs the organizing company has to bear.
If the amount of investment that can be used to cover all costs of hosting the awards ceremony is sufficient
The remaining amount will be the organizers' profits, and if you add in the profits from paid voting and ticket sales, a considerable amount can be expected, making it difficult to give up on securing investment funds by hosting the event overseas.
The reason why many awards ceremonies are held in Japan, Indonesia, Thailand, etc. is because it is easy to attract customers to generate revenue.
In Korea, there are so many local fans that even if an awards ceremony is held in a large concert hall, it can attract a large number of people. Since ticket sales are directly linked to revenue, K-POP is in high demand.
This is why we have no choice but to discuss Asian countries as the number one hosting locations.
By minmin 2024/12/15 14:42 KST
