Barneys Beauty has announced that it has selected ASTRO's YOON SANHA as its first global ambassador.
New York Beauty is a brand that has inherited a tradition of over 100 years and is loved not only in the United States but also in Japan for its unique fragrances and sensual textures.
Yoon Sanha, who has been loved for her bright and energetic charm as the youngest member of ASTRO, is currently working at Barneys New York.
In this campaign, he is an ambassador for the "Beauty" brand.
He will show off the charm of a more mature man and start a new way of communicating with his fans.
The luxurious image of "Beauty" meets YOON SANHA's sophisticated transformation,
Yoon Sanha said, "I am honored to be the first global ambassador for Barneys New York Beauty. I want to promote not just luxury but also inner health."
"I'm happy to be able to share with many people the value of true luxury, which pursues beauty through expression," he said, expressing his feelings and expressing his excitement at the opportunity to show a new side of himself.
The reason why Barneys New York Beauty chose Yoon Sanha as their first global ambassador is because his growth and transformation as an actor is what made Barneys New York Beauty stand out.
This is to perfectly harmonize with the values of progressive luxury pursued by New York Beauty.
With the natural image he showed as a child, he has recently expanded his career with leading roles in the TV series "House Full of Love" and "My Girlfriend is a Man."
The announcement of these global ambassadors marks an exciting milestone for Barneys New York Beauty as the brand adds a contemporary touch to its brand and further strengthens its foothold in the global market.
Various campaigns and content with YOON SANHA will be released under the brand name "Barneys New York" in the future.
The products will be released sequentially on "Beauty"'s digital flagship store and social media.
By chunchun 2024/12/18 00:18 KST
