The web variety show "Client," which will premiere today (9th) by multi-platform production company ootb STUDIO, is a program that asks people to submit answers to items that they need or want.
This is a new concept R&D variety show that develops and launches new products in cooperation with real companies based on ideas. Each time, we receive various ideas from citizens about a specific item and discuss them with the companies.
After selecting candidates who can be developed, they will hold a national vote to release one "product requested by the people". 2PM's Wooyong will be the MC, and this will be his first challenge to an exclusive variety show since his debut.
In particular, the project has attracted attention because the entire process, from planning new products to selecting products to be released, is carried out through active communication with viewers.
The "client" announced the start of the project in November last year and began soliciting ideas, and in the space of about two months, they have already come up with ideas for beverages, body wash, mobile batteries, lunch boxes, cosmetics, and more.
More than 1,000 ideas have been submitted from citizens for a wide variety of items, and the content has been attracting a lot of interest even before it was released.
In addition, the name of the program was decided as "Requester" through a vote of more than 30,000 people.
There are high expectations for the fun of this communication-based content in which users can directly participate.
In the first episode of "Client," which will be released on the 9th at 6 p.m. on STUDIO's YouTube channel,
Calling himself a "people expert," Wooyong's struggles are depicted as he plunges headfirst into new product development. From the very first shoot, Wooyong was passionate about "developing the product while incorporating as many diverse opinions from the public as possible."
Furthermore, in response to the word that the first item to be developed by "Client" is National Chicken, Wooyong said, "There are already too many menu items, so we need a new 'one-touch' that will make the public go 'Ah!'"
Woo-yong goes out to the streets to get fresh ideas. He interviews citizens and asks them what new chicken ideas they want. He gives ideas such as boneless chicken wings and chestnut-flavored chicken.
We plan to accept a huge number of ideas beyond your imagination.
By minmin 2025/01/09 11:42 KST
