SM Entertainment (hereinafter referred to as SM) has unveiled a new slogan to commemorate its 30th anniversary.
SM, which was founded on February 14, 1995 and is celebrating its 30th anniversary this year, announced on the 10th that it will hold a special event called “Th
They announced their new slogan, "E-Culture, The Future," and released a 30th anniversary film on the SMTOWN YouTube channel.
SM's new slogan, "The Culture, The Future," aims to create unrivaled value in the global music market based on the cultural heritage that SM has accumulated thus far.
With the ambition to lead the future of K-POP, it represents SM's identity as a company that has been with many people in their daily lives and memories through music and culture for over 30 years.
In particular, the slogan this time is a promotional material for the upcoming 30th anniversary album "2025 SMTOWN: The Culture, The Future" and "SMTOWN
It will be used in various areas of the 30th anniversary project, such as the name of the "SM LIVE 2025" performance and CI, and will add meaning as a core element that embodies the SM spirit.
The 30th anniversary film "The Future" depicts the stories of a new employee starting the day strong, a designer preparing a costume, a pregnant woman waiting to give birth, a student dreaming of becoming a musician, and a young woman with a career history.
Job seekers who prepare their papers to pass the final exam, athletes who are absorbed in getting a record, trainees who are sweating with passion - they are all standing at the starting line of a new life, and they are heading towards the future with SM's music.
Following the previously released "The Culture," this video is sure to stir the hearts of music fans with its relatable storyline, depicting the moving moments of taking one step at a time and realizing one's dreams through a variety of episodes.
The image of "OUR DREAM" posted on the official SNS channel features K, with sky-blue clouds in the background, which often appears in choreography practice videos and has become one of SM's symbols.
ANGTA, BoA, "TVXQ", "SUPER JUNIOR", "Girls' Generation", "SHINee", "EXO", "RedVelvet", "NCT
127”, “NCT DREAM”, “WayV”, “aespa”, “RIIZE”, “NCT
65 artists who participated in the 30th anniversary photo shoot, including "WISH", LUCAS, and nævis.
The new slogan and branding are all coming together, demonstrating SM's unique IP power. SM also launched a website as part of its 30th anniversary project.
On the main page that was released on this day, not only were personal portraits of the 65 artists available, but you could also take photos with the artists through the webcam function, which has been well received and is expected to continue in the future.
A page where users can enjoy SM content will be added, and high participation from "pink bloods" from all over the world is expected.
SM will hold "SMTOWN LIVE" from the 11th to the 12th at Kocheok Sky Dome in Seoul.
The exhibition "2025- The Culture, The Future in SEOUL" will be held.






By minmin 2025/01/10 12:56 KST