Wilson believes that Nam Ju Hyuk's sophisticated yet sporty image matches the brand's direction.
The Wilson 25SS campaign, which was conducted with Nam Ju Hyuk, was titled "We Go
With the theme of "On", we hope you can turn anything into a new sporting activity in your daily life, regardless of winning or losing or competition.
It reflects the image of the current generation/era that continues to take on new challenges. In addition, it is combined with the sophisticated style of Nam Ju Hyuk, who always shows a healthy lifestyle through various roles and daily appearances.
In addition, it is believed that Wilson will create a new image that is unique to the brand. Wilson's 25SS products are not limited to a single sport, but are suitable for all sports.
Reflecting the needs of consumers who enjoy the visual appeal of the “Sports-all rounder,” the brand’s pursuit of beauty is expressed through the image of Nam Ju Hyuk, who is known to enjoy sports in his daily life.
It seems that they are trying to show it more clearly. The selection of Nam Ju Hyuk, who has a soft yet strong image, and Wilson's sports HYERI stage came together to be the ambassador.
The source said that the move was made to more effectively communicate the brand's value. Wilson is an American sports brand founded in Chicago in 1914.
HYERI is a sports brand with over 100 years of history and tradition in many sports, including tennis, basketball, baseball, and golf.
Based on the brand's long culture and heritage, Wilson offers classic sports and lifestyle clothing.
Through this collaboration with Nam Ju Hyuk, the brand will expand its sports DNA and HYERI brand identity beyond just sports goods to apparel, and will be a total
It is expected to be positioned as a global sports brand.
By minmin 2025/02/03 08:39 KST
