She made her presence known as an icon of the generation that was born from the 1990s. The global fashion platform "HYPEBEAST" launched a platform "
Hypebae has selected 11 "it-boys who have completely charmed us with their fashion team-ups."
The 11 it-boys include V from Celine, Timothy Chalamet from Chanel Beauty,
Other names on the list include Calvin Klein's Jeremy Allen White and Jacquemus' Bad Bunny.
"Hypebae" said, "It-boys are a natural phenomenon, but sometimes they are an artificially created phenomenon.
"It-boys primarily include singers and actors who have undeniable appeal," he said. "Fashion brands use their attractive knowledge to promote it-boys."
"We intricately incorporate these elements and add a little magic to spread public interest," he said, explaining the star marketing techniques that make brands more appealing.
Celine had been sending V a love call three years before he was selected as an ambassador. And finally, V became the Celine ambassador.
When V began his activities as a global ambassador as a designer, the brand's value rose vertically.
When V attended the fashion show, the crowds that gathered to see him surprised the fashion world around the world. French media reported that it was the largest crowd in the history of fashion weeks,
France's biggest magazine, Paris Match, has named V a "megastar." French fashion marketing platform Lefty
Lefty is a collaboration between V and Celine, which he created while working as a global ambassador for the brand.
"Lefty" is a song that V posted on Instagram.
The analysis also found that V's posts alone generated a value of $274 million (approximately 41.8 billion yen). V was also selected as the top male celebrity in the "Best Fashion Influencer of 2023" poll.
British brand consulting firm Brand Finance reported that after Celine appointed V as an ambassador, the brand saw a 51% increase in sales.
The brand analysis organization "The Legacy Lab" also named "Celine" as one of the "100 brands that will change the world for the better in the long term" of global luxury brands.
V was also named one of the top 8 "it-boys" of Gen Z by American teen magazine J-14, along with Timothée Chalamet, Chris
He was listed alongside Topher Briney and others.
By 編集部 2025/02/07 00:01 KST
