The group "SEVENTEEN" has won the first place in the brand reputation of boy groups. According to the Korea Corporate Reputation Research Institute, the brand reputation of boy groups in February 2025
According to the big data analysis, the top three were "SEVENTEEN" in first place, "BTS" in second place, and "Stray Kids" in third place.
The Brand Reputation Index found that consumers' online habits have a significant impact on brand consumption,
It is an index created through data analysis. The brand reputation analysis of boy groups is based on positive and negative evaluations of boy groups, media interest, consumer interest and communication.
It also includes brand reputation recommendation data in which consumers participated.
Director Goo Chang-hwan said, "In link analysis, the brand 'SEVENTEEN' is 'performing,
In the keyword analysis, "commemorative medal, Asia tour, CARAT" were highly ranked.
In the positive ratio analysis, the positive ratio was 92.21%.
A detailed analysis of brand reputation shows that brand consumption increased by 11.06%, brand eye-show increased by 9.98%, brand communication decreased by 35.97%, and brand diffusion increased by 50.6%.
The 30th place in the boy group brand reputation in February 2025 was "SEVENTEEN", "BTS", "Stray Kids", "Dragon Ball Z ...
Kids”, “BIGBANG”, “TWS”, “EXO”, “SHINee”, “ENHYPEN”, “SUPER JUNIOR”, “NCT”, “THE
BOYZ”, “INFINITE”, “ZERO BASE ONE”, “TOMORROW X TOGETHER”, “BTOB”, “MONSTA
X”, “ASTRO”, “RIIZE”, “GOT7”, “TVXQ”, “Wanna
One”, “BOYNEXTDOOR”, “2PM”, “CRAVITY”, “TREASURE”, “ONEUS”, “ONF”
The analysis was conducted in the following order: EVNNE, VIXX, and HIGHLIGHT.

By minmin 2025/02/09 17:09 KST