The Korea Corporate Reputation Research Institute said on the 8th, "59,419,864 pieces of big data on boy group brands measured from February 8, 2025 to March 8, 2025 were collected and analyzed by consumers.
Through behavioral analysis, the participation index, media index, communication index, and community index for boy group brands were measured.
Compared to last month's brand big data of 54,563,744 items, this represents an 8.90% increase."
The Brand Reputation Index is an index created through brand big data analysis, discovering that consumers' online habits have a significant impact on brand consumption.
The brand reputation analysis of boy groups is based on positive and negative evaluations of boy groups, media interest, consumer interest and communication.
It also includes brand reputation recommendation data from consumers as a weighted value.
The top 30 rankings of boy group brand reputation in March 2025 are as follows:
"BTS", "SEVENTEEN", "BIGBANG", "SHINee", "THE BOYZ", "BOYNEXTDOOR", "Stray
Kids”, “NCT”, “EXO”, “INFINITE”, “ZERO BASE ONE”, “BTOB”, “RIIZE”, “TWS”, “ENHYPE”
N”, “ATEEZ”, “SUPER JUNIOR”, “ASTRO”, “MONSTA X”, “Wanna
One”, “TREASURE”, “HIGHLIGHT”, “TVXQ”, “GOT7”, “EVNNE”, “2PM”, “TOMORR”
The analysis was conducted in the following order: "OW X TOGETHER", "VIXX", "ONF", and "KickFlip".
By minmin 2025/03/09 16:28 KST
