G-DRAGON of the group "BIGBANG" has won first place in the idol individual brand reputation rankings. On the 25th, the Korea Corporate Reputation Research Institute announced the "Idol Individual Brand Reputation 2025" rankings.
According to the results of a big data analysis in March, the top three were BIGBANG's G-DRAGON, IVE's Jang Won Young, and BLACKPINK's Jennie.
The rankings of the top 30 idol individual brand reputations in March 2025 are "BIGBANG" G-DRAGON, "IVE" Jang Won Young, "BLA
CKPINK's JENNIE, BLACKPINK's Rosé, aespa's Karina, ASTRO's EUN WOO, BTS's JIMIN, BTS's JUNG
KOOK, "BTS" J-HOPE, "BTS" JIN, "IVE" An Yu Jin, "BLACKPINK" Jisoo, "BTS" V,
BLACKPINK's Lisa, aespa's Winter, WANNA ONE's Hwang Minhyun, BTS's RM, Wanna
One's KANGDANIEL, IVE's Lay, SHINee's KEY, THE BOYZ's Juyeon, Red
Velvet” IRENE, “RedVelvet” SEULGI, “Red
Velvet's WENDY, SEVENTEEN's Hoshi, IVE's Gaul, Red
The order was Velvet's JOY, BTS's SUGA, Red Velvet's YERI, and SUPER JUNIOR's Hee-chul.
"The top 10 idol individual brand reputations in March 2025" said Goo Chang-hwan, director of the Korea Corporate Reputation Research Institute.
The brand of G-DRAGON of BIGBANG, which ranked 1st, was ranked 1st in the link analysis for “reveal, solidify, display” and in the keyword analysis for “TOO
"BAD, World Tour, and Übermensch" were highly analyzed. In the positive/negative ratio analysis, the big data positive ratio was recorded at 91.89%.
The Korea Corporate Reputation Research Institute analyzed the brand reputation of 1,730 idols from February 25, 2025 to March 25, 2025 for big data analysis of idols' individual brand reputations.
150,404,487 pieces of idol personal brand big data were extracted, and consumer participation index, media index, communication index, and community index for idol personal brands were calculated.
The brand reputation index was analyzed using the brand reputation index. It increased by 20.19% compared to February's idol individual brand big data of 125,141,674.

By minmin 2025/03/25 22:52 KST