The "BTOB X B'BE FRIENDS POP-UP 'Freshory: Laundry'" is located in the Iconic Zone on the second basement floor of the Seoul store.
Lab'" has been a big hit since the first day it opened, with a constant line of customers every day. This pop-up store was planned based on the official character development of BTOB.
The project was launched in collaboration with Kotmari Cooperative, a women's social enterprise, and Jeonse Youth Life, a clean tech leader.
They introduced limited items such as laundry detergent, soap, and hand soap. They also held various events for fans along with various products specially made for each member's character, which received a great response.
Everyone who visits the pop-up store will receive an admission ticket, a magnetic advertising paper and a poster.
In addition, there will be an event where you can complete missions to collect stamps, and if you purchase goods worth 70,000 won or more, you will be entered into a lottery.
There are a variety of events, including a Polaroid photo giveaway event. In addition, on the 21st, which is the 13th anniversary of BTOB's debut, there will be a pop-up
An event was also held where candy was given to the 321 people who visited Tor, further exciting global fans.
In this pop-up store, the characters of the four members,
Visitors can see a variety of products that utilize Nyani, Ato, Rankomi, and Pumon, as well as laundry detergent, fabric softener, stain remover, laundry soap, hand sanitizer, and more.
The encounter with a social enterprise that produces environmentally friendly products has been met with a great response not only from BTOB fans but also from general customers.
FRIENDS POP-UP 'Freshory: Laundry Lab' will be held at The Hyundai Department Store until April 2nd.
You can see it in the Iconic Zone on the second basement floor of the Seoul store.
Meanwhile, BTOB will be performing at Seoul Olympic Park for three days from the 21st to the 23rd.
"2025 BTOB FAN-CON '3,2,1' held at Olympic Hall
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By minmin 2025/03/27 17:30 KST
