Mark is a long-time fan of Hortons and is seen as the perfect person to convey the brand philosophy sincerely. Mark is a former member of the Tim Hortons Canada team and has been there since he was a child.
He is said to be an "ardent fan" who frequently visits "Hortons." He also expressed his expectations when the Korean brand was launched, and said that this partnership goes beyond mere marketing and is a partnership that will strengthen the brand and
It is significant that this was made possible through deep exchanges between artists. "Tim Hortons" said, "MARK is the brand's 'CARE' value (Connect,
He explained that he is someone who can convey the message "Appreciate, Respect, Everyone" more sincerely than anyone else.
"CARE" is the core philosophy that means harmony, respect, and warm connections between people, and the store staff
Of course, it is a brand identity that encompasses customers and even the local community. MARK's ambassador activities go beyond simple public relations, and are part of the brand storytelling.
The first flare was a wrap-up party for his first album.
To celebrate, "Hortons" will be selling MARK's favorite drinks and specially made donuts.
He showed off a variety of desserts and interacted with fans. In the future, Tim Hortons will collaborate with MARK on menus, merchandise releases, and signature beverage advertising campaigns.
Through various activities, the brand plans to convey its Canadian sensibility and emotion. In addition, a social contribution campaign reflecting the CARE philosophy will be carried out in parallel, aiming to go beyond simple brand promotion and to generate empathy and
The company plans to expand the culture of solidarity. A Tim Hortons representative said, "Mark is an artist who has always shown his affection for Tim Hortons."
"I believe that together we will be able to create a new brand experience based on his global fandom and emotional empathy," he said.
By minmin 2025/04/04 20:53 KST
